Teammate
Teammate
Yutian Chen/ Fei Long/ Biling Liang/ Jianan Chen
Yutian Chen/ Fei Long/ Biling Liang/ Jianan Chen
Yutian Chen/ Fei Long/ Biling Liang/ Jianan Chen
Research/ Ideation/ Branding/ App design/ Validation
Research/ Ideation/ Branding/ App design/ Validation
Research/ Ideation/ Branding/ App design/ Validation
Role
Role
Role
Teammate
Dr.O provides information about EV charging through a campaign and webpage. We offer a phone cable to help users charge sustainably. Our aim is to educate and encourage users to adopt EVs and create a sustainable future.
Dr.O provides information about EV charging through a campaign and webpage. We offer a phone cable to help users charge sustainably. Our aim is to educate and encourage users to adopt EVs and create a sustainable future.
Dr.O provides information about EV charging through a campaign and webpage. We offer a phone cable to help users charge sustainably. Our aim is to educate and encourage users to adopt EVs and create a sustainable future.
Dr.O
Context
Context
Context
The UK government partnered with PA Consulting and tasked us with encouraging local people to welcome more electric vehicles into the community. This is because all automobiles sold in the UK will be powered by electric batteries by 2030, in order to achieve a carbon-zero economy by 2050.
The UK government partnered with PA Consulting and tasked us with encouraging local people to welcome more electric vehicles into the community. This is because all automobiles sold in the UK will be powered by electric batteries by 2030, in order to achieve a carbon-zero economy by 2050.
The UK government partnered with PA Consulting and tasked us with encouraging local people to welcome more electric vehicles into the community. This is because all automobiles sold in the UK will be powered by electric batteries by 2030, in order to achieve a carbon-zero economy by 2050.
Research
Research
Research
To understand the current challenges of our users, we did in-depth background research, surveys, interviews. We had 101 survey respondents and 35 interviewees, including both EV and non-EV owners. Our primary focus was to understand people's attitudes towards the transition to the EV era, as well as the daily travel routines and charging behaviours of EV drivers.
To understand the current challenges of our users, we did in-depth background research, surveys, interviews. We had 101 survey respondents and 35 interviewees, including both EV and non-EV owners. Our primary focus was to understand people's attitudes towards the transition to the EV era, as well as the daily travel routines and charging behaviours of EV drivers.
To understand the current challenges of our users, we did in-depth background research, surveys, interviews. We had 101 survey respondents and 35 interviewees, including both EV and non-EV owners. Our primary focus was to understand people's attitudes towards the transition to the EV era, as well as the daily travel routines and charging behaviours of EV drivers.
Then we invited 15 people to our Discovery Workshop and prepared separate activities for EV users and non-EV users. The objective of the workshop was to learn what influences people's perception of electricity and their charging habits.
Then we invited 15 people to our Discovery Workshop and prepared separate activities for EV users and non-EV users. The objective of the workshop was to learn what influences people's perception of electricity and their charging habits.
Then we invited 15 people to our Discovery Workshop and prepared separate activities for EV users and non-EV users. The objective of the workshop was to learn what influences people's perception of electricity and their charging habits.
Key Findings
Key Findings
Key Findings
When a electric car’s battery drops to 20%, people often begin to feel anxious.
People’s thinking
The average charging time for an electric car is 8 to 9 hours.
There are not enough charging points in England.
Electric cars with 20% battery capacity are enough for daily commuting needs.
Fact
Charging to 100% only takes 2 to 4 hours with fast charging.
There is a rapid charging station every 25 miles on the highways in England.
Design challenge
Design challenge
How might we make people in the UK know the actual case of using an EV to eliminate doubts and reduce charging anxiety?
How might we make people in the UK know the actual case of using an EV to eliminate doubts and reduce charging anxiety?
How might we make people in the UK know the actual case of using an EV to eliminate doubts and reduce charging anxiety?
User Flow
User Flow
User Flow
Our service is split into three stages.
Access the Monster Test via QR code or link. Our main touchpoint is the coffee cup, a daily habit for many of our target users.
Receive a personality profile and sustainable charging guidance from the test or website.
Make next step decisions based on H5 test results or information from the website and transition to the Carbon Zero Era by improving EV charging habits or purchasing an EV.
Our service is split into three stages.
Access the Monster Test via QR code or link. Our main touchpoint is the coffee cup, a daily habit for many of our target users.
Receive a personality profile and sustainable charging guidance from the test or website.
Make next step decisions based on H5 test results or information from the website and transition to the Carbon Zero Era by improving EV charging habits or purchasing an EV.
Our service is split into three stages.
Access the Monster Test via QR code or link. Our main touchpoint is the coffee cup, a daily habit for many of our target users.
Receive a personality profile and sustainable charging guidance from the test or website.
Make next step decisions based on H5 test results or information from the website and transition to the Carbon Zero Era by improving EV charging habits or purchasing an EV.
Solution
Monster Test
Solution
Monster Test
Solution
Monster Test
We have decided to host an information campaign to raise awareness about our service and showcase its value. Physical campaign materials will be available at public transportation stops, coffee shops, and other stores near charging points.
We have decided to host an information campaign to raise awareness about our service and showcase its value. Physical campaign materials will be available at public transportation stops, coffee shops, and other stores near charging points.
We have decided to host an information campaign to raise awareness about our service and showcase its value. Physical campaign materials will be available at public transportation stops, coffee shops, and other stores near charging points.
If people are interested in our service, they can scan the QR code, for example, on one of our partnered coffee shop's cups, and it will direct them to a playful monster personality test.
If people are interested in our service, they can scan the QR code, for example, on one of our partnered coffee shop's cups, and it will direct them to a playful monster personality test.
If people are interested in our service, they can scan the QR code, for example, on one of our partnered coffee shop's cups, and it will direct them to a playful monster personality test.
4
Learn
Additionally, we will provide individuals with tips for charging their devices in a more sustainable manner. This way, we hope to encourage everyone to learn more about sustainability and EVs.
4
Learn
Additionally, we will provide individuals with tips for charging their devices in a more sustainable manner. This way, we hope to encourage everyone to learn more about sustainability and EVs.
4
Learn
Additionally, we will provide individuals with tips for charging their devices in a more sustainable manner. This way, we hope to encourage everyone to learn more about sustainability and EVs.
Phone Charger
Phone Charger
Phone Charger
The charger helps non-EV owners understand their electronic devices and establish good charging habits. It features a circle light, which shows when devices are adequately powered. On plugging in, the light turns blue and fades over 30 minutes.
The charger helps non-EV owners understand their electronic devices and establish good charging habits. It features a circle light, which shows when devices are adequately powered. On plugging in, the light turns blue and fades over 30 minutes.
The charger helps non-EV owners understand their electronic devices and establish good charging habits. It features a circle light, which shows when devices are adequately powered. On plugging in, the light turns blue and fades over 30 minutes.
Our phone charger has been designed with a similar design and light pattern to PA Consulting's EV charger.
Website
Website
Website
The two main sections of our website are “Test & Tips” and “Find out EV”.
The two main sections of our website are “Test & Tips” and “Find out EV”.
The two main sections of our website are “Test & Tips” and “Find out EV”.
"Test & Tips" is for both existing and potential EV owners. By inputting daily travel and charging habits, users get optimised charging tips and information about nearby charging points. We also provide a comparison of driving an EV vs a petrol car to build confidence in EVs.
"Test & Tips" is for both existing and potential EV owners. By inputting daily travel and charging habits, users get optimised charging tips and information about nearby charging points. We also provide a comparison of driving an EV vs a petrol car to build confidence in EVs.
"Test & Tips" is for both existing and potential EV owners. By inputting daily travel and charging habits, users get optimised charging tips and information about nearby charging points. We also provide a comparison of driving an EV vs a petrol car to build confidence in EVs.
“Find out EV” is for users who wish to purchase an EV, we will provide best-suited EV options based on users' needs, along with nearby charging point information and recommended charging mode.
“Find out EV” is for users who wish to purchase an EV, we will provide best-suited EV options based on users' needs, along with nearby charging point information and recommended charging mode.
“Find out EV” is for users who wish to purchase an EV, we will provide best-suited EV options based on users' needs, along with nearby charging point information and recommended charging mode.
System Map
System Map
System Map
We aim to secure government funding, partner with charging providers and coffee shops that provide channel support, and share user charging data with our partners, including OLE, the local council etc.
We aim to secure government funding, partner with charging providers and coffee shops that provide channel support, and share user charging data with our partners, including OLE, the local council etc.
We aim to secure government funding, partner with charging providers and coffee shops that provide channel support, and share user charging data with our partners, including OLE, the local council etc.
Validation
Validation
Validation
We gathered valuable opinions by asking drivers on the street.
We gathered valuable opinions by asking drivers on the street.
We gathered valuable opinions by asking drivers on the street.
72% of people found the monster test interesting, and some of the tips provided after the test were helpful.
72% of people found the monster test interesting, and some of the tips provided after the test were helpful.
57% of people agree that the phone charger can raise awareness and cultivate good charging habits. However, some mentioned that the cable can create more physical waste, which is not eco-friendly.
57% of people agree that the phone charger can raise awareness and cultivate good charging habits. However, some mentioned that the cable can create more physical waste, which is not eco-friendly.
Refinement
Refinement
Refinement
With familiarity of Dr.O and charger light patterns, we can reduce physical waste and increase accessibility. Users will have a digital charge indicator on their phone's lock screen, reminding them when to stop charging.
With familiarity of Dr.O and charger light patterns, we can reduce physical waste and increase accessibility. Users will have a digital charge indicator on their phone's lock screen, reminding them when to stop charging.
With familiarity of Dr.O and charger light patterns, we can reduce physical waste and increase accessibility. Users will have a digital charge indicator on their phone's lock screen, reminding them when to stop charging.
